Our approach to the site was to amplify its existing rich qualities, placing key uses and spaces where these can be most appreciated. We’re not supporters of a ‘character area’ approach to urban design. It has its place (largely where inspiration is lacking), but to our mind this method can over simplify how a wide range of built and natural features interweave to create character. In this case, we developed a Placemaking Strategy that focused on a series of ‘Places’, inspired by landscape or heritage: The Valley, the High Point, Roundacre, Upper and Lower Woodford Barns, which in turn interact with a variety of Street Types, Edges and Landmarks, all responding to key site features that collectively create a cohesive approach to character. Our open approach and appreciation of existing site features transformed relations with the LPA and Members, to creating goodwill and support.